Branding
My mission is to help you visually realise the brand that reflects you, your business goals and everything you stand for personally and professionally.
Brand Identity & Design
Your brand identity makes sure you look the part. Those tangible elements that ensure you’re instantly recognisable to your customers and sets you apart from your competitors.
Great branding can drastically improve the performance of your business and forge the connection between you and your market. It builds loyalty and determines how you’ll be perceived – ensuring people remember you long after their initial contact or purchase.
I can create your authentic brand from the ground up or I can give a new feel to your established brand by rebranding or refreshing it.
Available Services
+ New branding, re-branding or brand refresh
+ Logo design
+ Typefaces, custom fonts and colours
+ Photo, video and illustration brand styles
+ Brand positioning, research, brand strategy and brand naming
+ Visual language, tone of voice,
+ Style sheets and brand guidelines
Digital Content Design
Creating content that actually works is an art. It’s about moving people to their core and making them feel so much of a certain emotion (whether it’s excitement, anger, relief, joy or something else), that they’re inspired to act. It has to be relevant, culturally aware and personal - that’s what story-driven branding is all about!
Available Services
+ Digital brand assets
+ Social media content
+ Videos - talking heads and promotional
+ Static and animated infographics
+ Content ideas, strategy + planning
+ Sponsored content + advertorials
+ Digital advertising assets
+ Email campaign content
+ Presentation decks (PowerPoint, Apple Keynote, Google Docs, Prezi)
+ Branded proposal and business documents in Microsoft (with built-in branded ribbons), Google or Apple platforms
Print & Packaging
Great print and packaging design is a reflection of a great brand. In other words, it demonstrates the overall quality of a company and is essential in making the right (and often first) impression. Print is an expected part of the customer experience of your brand and their purchase journey, so it’s important to make it emotive, effective and brand appropriate.
Available Services
+ Brochures, flyers, promotional card
+ Business stationery and corporate assets
+ Packaging + promotional design
+ Annual/ monthly report templates and presentations
+ Corporate magazines
+ Print adverts
+ Rollup banners
Employer Branding
Employer branding is how you market your company to job seekers and internal employees. The better you are at employer branding, the more likely you are to attract top talent. Additionally, a positive employer brand can also help you retain top talent.
Employer branding is critical to your bottom-line. A good employer brand can reduce turnover rates by 28%, and cut your costs-per-hire by half. Additionally, 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand.
You have an employer brand whether you've put effort behind it or not — so why not put effort in to ensure it's a brand you can be proud of?
Available Services
+ On brand careers page/micropage and LinkedIn talent club page
+ Candidate communication and email templates
+ Social posts design and templates
+ Career development brochure
+ Onboarding packs & documentation design
+ Internal HR templates - onboarding presentations etc.
+ Photography and Video People video
Other Services
Web Design
Marketing
Collaboration
Bespoke Service
Solopreneur Packages
Are you a solo business owner or an entrepreneur at the beginning of your startup journey? I’ve got business starter packages available tailored to your needs and budget.
Corporate Consultancy
For established businesses I offer branding, web design and marketing solutions that I can customise and tailor perfectly to your complex business needs.
“My new website works so well, clients can book me directly with no effort. I love how it all just works.”
— Lucy Myers, Amado Client