Mysa Luxury Candles, a high-end purveyor of artisanal candles, faced multiple challenges. While the market for luxury candles is flourishing, it is also extremely competitive. Mysa sought a comprehensive branding solution that could encapsulate the uniqueness and premium quality of their product range. They needed everything from a captivating logo to eye-catching packaging, along with a user-friendly e-commerce website to enable a seamless shopping experience for their customers.

We went beyond merely branding; we created an immersive brand experience for Mysa Luxury Candles. Starting with the logo, we incorporated elements that evoke elegance and warmth, instantly communicating the luxurious nature of the product. The colour palette was selected to resonate with a sophisticated audience, while the typography spoke of understated elegance.

But we didn't stop at branding elements. Our full branding package included:

E-Commerce Excellence: A fully-functional e-commerce website that not only mirrors the brand's luxury aesthetic but also offers an intuitive, streamlined shopping experience for the customers.

Social Media Synchrony: Custom-designed social media assets and templates that maintain brand cohesion across various platforms, enhancing Mysa's online presence and customer engagement.

Packaging that Pops: From the labels to the boxes, every touchpoint a customer has with the product reinforces the brand’s luxurious and premium feel.

Streamlined Customer Journey: Our branding strategy was designed to simplify the purchasing process, from the moment a potential customer lands on the website to the unboxing of their artisanal candle.

Increased Brand Loyalty: With a unified and compelling brand strategy in place, Mysa Luxury Candles has experienced an uptick in customer loyalty, as the brand’s aesthetic and ethos resonate deeply with their target market.

By tackling these elements holistically, we helped Mysa Luxury Candles carve out its niche in a crowded, yet discerning, market.

Sales Uptick: Mysa Luxury Candles witnessed a 50% increase in online sales within two months post-launch of the new e-commerce website and branding.

Customer Retention: Post-redesign, the brand experienced a 30% increase in repeat purchases, indicating higher customer loyalty and satisfaction.

Increased Social Engagement: Mysa’s newly aligned social media branding led to a 25% growth in social media followers and a 35% increase in user engagement across all platforms.