You & Your Brand - Why Branding Is Essential To Get Right
You And Your Brand - Why Branding Is Essential To Get Right
Branding is the biggest and most important investment you have to make for your business. Branding is so much more than just a logo - if done well, it’s the true representation of who you are as a business. Its job is to communicate your values and your reason you do what you do. Today’s consumers seek brands with a strong story and purpose that a mediocre logo purchased on a digital marketplace for a few pounds won’t help you communicate. Branding is the heart and soul of your business and my job is to help you create the truly authentic version of your business purpose.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
– Seth Godin
Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
Branding is what gives you a reputation and, ultimately, a future. Because of the importance of branding, businesses and organisations should build a strong brand right from the start so they can consistently maintain it as they grow.
Why Is Branding Important?
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.
Branding Gets Recognition
The most important reason branding is important to a business is because it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company.
This is why a professional logo design should be powerful and easily memorable, making an impression on a person at first glance. Printed promotional products are a way of getting this across.
Branding Increases Business Value
Branding is important when trying to generate future business, and a strongly established brand can increase a business’ value by giving the company more leverage in the industry. This makes it a more appealing investment opportunity because of its firmly established place in the marketplace.
Branding Connects Your Values To A Like-Minded Audience
Highly successful businesses have well-established missions, visions and values. But it’s not just for big companies and do-gooder nonprofits. Smaller brands can take a more casual approach while still developing a core set of brand principles.
Branding Creates A Consistent Brand Experience For Your Customers.
In order for your business to succeed, you need to provide a consistent experience for your customers however they interact with your brand—whether that’s through your website, at an in-person event or by following your social media accounts. Branding allows you to control how people perceive and experience your brand—and you can ensure that perception and experience stays consistent across all your brand touchstones.
Branding Creates Trust
When brands act consistently and dependably, trust is strengthened and customer advocacy assured. Trusted brands are stalwart in living up to and delivering the value that matters most to customers.
Branding Builds An Emotional Connection
By establishing yourself as a brand, you can deeply connect with customers, employees and the general public. This connection is a gradual process which happens with time, but it starts by establishing a good reputation, letting your audience get to know you and ultimately finding memorable ways to communicate.
Oftentimes, great branding comes from embodying the essence of your brand in an unexpected way. Remember the Nike ad that saluted the last-place marathon finisher?
Branding Generates New Customers
A good brand will have no trouble drumming up referral business. Strong branding generally means there is a positive impression of the company amongst consumers, and they are likely to do business with you because of the familiarity and assumed dependability of using a name they can trust. Once a brand has been well-established, word of mouth will be the company’s best and most effective advertising technique.
“Brand is just a perception, and perception will match reality over time.”
– Elon Musk
Improves Employee Satisfaction
When an employee works for a strongly branded company and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do. Working for a brand that is reputable and help in high regard amongst the public makes working for that company more enjoyable and fulfilling. Having a branded office, which can often help employees feel more satisfied and have a sense of belonging to the company, can be achieved through using promotional merchandise for your desktop.
Employee branding has become crucial for businesses to succeed - with a huge cost associated with employee dissatisfaction (costly high turnover rates and drop in quality of work), creating a coherent and relatable employer brand is the focus of many businesses.
Creates Trust Within The Marketplace
A professional appearance and well-strategised branding will help the company build trust with consumers, potential clients and customers. People are more likely to do business with a company that has a polished and professional portrayal.
Being properly branded gives the impression of being industry experts and makes the public feel as though they can trust your company, the products and services it offers and the way it handles its business.
Branding Supports Advertising
Advertising is another component to branding, and advertising strategies will directly reflect the brand and its desired portrayal. Advertising techniques such as the use of promotional products from trusted companies such as Outstanding Branding make it easy to create a cohesive and appealing advertising strategy that plays well into your branding goals.
Would you like to know how I can help you achieve the branding that truly reflects your values? Click here to see my branding services.
